4 Keys to Creating a Worthless Boring Website
It’s as hard as getting children to disobey
"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." Dale Carnegie. Great advice for people and website creation philosophy!
1. Only talk about yourself, how great you are and what you have to offer.
Yes, we’ve all met “that” guy. On occasion, if not careful, we become “that” guy. All they want to do is talk about themselves, their achievements, honors, awards, children, grandchildren, whatever. At first you politely listen but after a few minutes you’d confess to most know crimes to get away from it.
Dale Carnegie taught us that the best way to find a listening ear is to have one yourself and talk about the other person.
Websites are exactly the same way. They’re there to solve the visitors problems, answer their questions and discover if you care about them.
Is the focus of your website on the customer? Can he or she see themselves there being described? Are you solving their problems or just tooting your own horn.
2. Never change up the content to reflect new industry information.
Why revisit a website that says the same thing year in and year out? It should be source for new and relevant information about your industry and their needs.
People need a reason to come back. Publishing new relevant information that gets in front of your customers brings your business back to mind and top of mind.
Keep it fresh, relevant and new.
3. Rarely redesign it to reflect modern practices.
Retro is not attractive for a site design look. If your graphic design and layout reflects 1999 then you become pretty irrelevant.
Standards are set by the likes of Amazon. When they switch from there to your website, how much of a let down is there? Do they say, “Oh, wow!” of “Oh, my!”? You don’t need to blow them away, just don’t look like a polyester leisure suit.
4. Make it difficult for mobile device visitors to see anything easily
2015 was known as “Mobilegeddon”. It’s the year Google said that if your website didn’t meet it’s mobile device standards you would go down in rankings. They weren’t lying. It’s happened. If your website doesn’t transform itself based on the size of the screen you are viewing it on then you’ve lost that ranking and are hurting your clients experience with you.
A quick and easy way to check your website on a phone device is to simply look at it on your phone. To use a computer to check it just go to http://mobiletest.me and it is on numerous devices.
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